Seize the Day: Opportunity Outsourcing

by Ian S. Hayes

 

One of the main reasons for outsourcing these days is to pursue new opportunities. In such cases, the outsourcing partner should be a strong generalist or leading-edge boutique firm specializing in the desired areas of expertise. Often, these engagements rely on the outsourcer to provide already trained staff and to offer knowledge transfer to internal staff. Some examples of pursuing an opportunity include:

  • Gaining expertise for a new business process or technology.

A company may desire to enter a new business market or implement a new technology but may lack the inhouse expertise to do the job. For example, a "brick and mortar" company may have plenty of expertise in back-office systems, but it needs different expertise to launch an e-business operation. Competitive time pressures preclude the ability to grow the expertise internally and eliminate the luxury of learning through mistakes. By bringing in an outsourcer to share its expertise, rather than learning new methods and techniques from scratch, the company can launch its e-business sooner and more effectively.

  • Enhancing integration.

Many companies have disparate pieces of things -- activities, processes, technologies -- that have evolved independently over time. Rather than selecting an outsourcer to simply maintain a disparate, existing environment, a company can chose an integrator with the experience to merge multiple systems and technologies to provide greater overall value to the company. For example, as part of its engagement, an outsourcer can consolidate and rationalize multiple sources of customer information.

  • Making better use of existing assets.

Outsourcers learn best practices from working with many different types of clients. Combining these practices with a fresh, outside point of view enables an outsourcer to leverage existing assets in ways that would otherwise be missed. For example, a company may have robust human-resource applications whose life could be extended and value enhanced by being Web-enabled and made available to employees via a corporate intranet. Another possibility is to use the outsourcer as an agent to identify and license a promising internal technology to its other clients. This type of arrangement can range from selling excess mainframe computer resources to packaging and selling application software.

  • Improving efficiency or lowering costs.

Improving efficiency and lowering costs are the most typical reasons that companies turn to outsourcing. An outsourcer, through its efficiencies of scale and replicable best practices, improves efficiency, saves money, or does both by getting things done sooner, getting things done for less money, or getting more work done for the same cost. In the right situations, some outsourcers will even guarantee specific levels of savings. A classic example of improving efficiency and lowering costs is outsourcing data-processing operations. Hardware outsourcers reap considerable economies of scale and can provide their clients access to technologies they could otherwise not afford.