Our Differentiators

Our research services are independent, objective and flexible. They are their own product, performed for you to capture the specific information you need. They are business-oriented and focus on extracting and communicating actionable insights from complex findings.

Our key differentiators and their associated benefits include:

Breadth of Research Capabilities

Clarity Consulting has deep knowledge, skills and techniques for performing web research, interviews, surveys, metrics analysis and experimentation to capture research data along the experience and sophisticated analysis capabilities to draw the meaningful conclusions that turn data into information. We have an extensive background in quantitative and qualitative research including formal education in the scientific method, statistical analysis and modeling. We back this knowledge with strong people skills and our own continuous review of research best practices. The combination of research and analysis ensures meaningful findings rather than just an overwhelming collection of data.

Benefits: The ability to perform whatever research is required to get you the information you need

Objectivity

As external researchers, we approach projects systematically and objectively, without preconceived notions or bias towards a particular conclusion. We don't have a vested interest in a particular product, service offering or project. We are not influenced by internal politics nor are we beholden to advertisers, subscribers or other sponsors. Being a third-party permits the capture of information that participants may be unwilling to share directly (such as true opinions in employee surveys or the actual reason for selecting a competitor's product).

Benefits: Objective, credible and accurate insights on the subjects being researched

Strong Communication Skills

We pride ourselves on our ability to extract and clearly communicate key concepts from complex subjects. With strong writing and presentation skills, we can deliver research results in whatever format best supports your needs. We are very comfortable presenting to senior executives and boards of directors and have delivered research results in person and through webcasts at conferences, employee kickoffs and internal meetings as well as in the form of written reports and models.

Benefits: Ensures critical research findings are accessible understood and ready to be put to use

Broad Topical Expertise

Many years of performing process, organizational and technology research has given us a broad understanding of topics across multiple industries. Combined with our management consulting and marketing expertise, our base of knowledge enables us to understand what information you are seeking, why you need it and what you want to do with it. This experience gives us an edge when defining the best research approach, finding the right information and interpreting the research results.

Benefits: Saves time and expense defining and executing research programs, provides better focused research results

Analyst Experience

Over the years we have been publicly and privately affiliated with a number of technology and financial industry analyst firms in addtion to publishing our own research. We have published reports for Cutter and TAC and performed behind-the-scenes research for other well-known analyst firms. This experience gives us a strong working knowledge of the analyst industry, its methods and the research notes and reports it produces. We differ by using these methods to conduct unique research for our clients' purposes rather than producing commoditized research for a wider base of subscribers.

Benefits: Custom analyst research that is not available to your competitors to provide strategic advantage and attract new customers