Clarity Consulting writes articles, reports, white papers and position papers on a range of IT topics.  As part of our marketing services, we also create white papers, articles, marketing literature, sales collateral, web site content and presentations for our clients.  Our president, Ian Hayes, is a well-published author and has written columns and articles for various publications including Baseline, Business Week, The Advisory Council (TAC) and the Cutter Consortium.

Listed below are most of our published articles, reports, white papers and books.

Articles

Sourcing (Outsourcing, Insourcing, ASPs, etc)

• "Creating Better Service Level Metrics," Ian S. Hayes.  This white paper explores while metrics fail and how organizations can implement a successful service level metrics program.

• " Ready or Not, Global Sourcing is in Your IT Future," Ian S. Hayes, Cutter IT Journal, November, 2002.  A look at how/why global sourcing is impacting, or will impact, your IT organization.

• "IT: In or Out," Ian S. Hayes, The Manufacturer, Vol. 2, No. 10, October 2002.  This article considers some of the drivers and benefits prompting manufacturing organizations to outsource IT in part or in whole.

• "Five Principles for Selecting SLA Metrics," Ian S. Hayes, Cutter Consortium Sourcing, E-Mail Advisor, January 6, 2000.

• "Under the Table Work -- the Hidden Productivity Drain," Ian S. Hayes, published on www.clarity-consulting.com, April 1999.

• "Metrics for IT Outsourcing Service Level Agreements," Ian S. Hayes, published on www.clarity-consulting.com, April 1999.

• "Outsourcing, Insourcing and Saving Money," Ian S. Hayes, Cutter Consortium, Sourcing E-Mail Advisor, April 19, 2001.

• "Tightening the Belts," Ian S. Hayes, Software Magazine, Aug/Sep 2001.  Plan ahead to reduce the long-term impact of IT cuts.

• "When to Consider Development Outsourcing," Ian S. Hayes, Cutter Consortium, Sourcing E-Mail Advisor, May 17, 2001.

• "Application First, Delivery Second!"
  Ian S. Hayes, Software Magazine, Aug/Sep 2000.

• "The 'Service' Aspect of an ASP," Ian S. Hayes, Cutter Consortium, Sourcing Executive Update, September 2000.

• "ASP Service-level Agreements," Ian S. Hayes, Cutter Consortium, Sourcing E-Mail Advisor, August 24, 2000.

• "Seize the Day: Opportunity Outsourcing," Ian S. Hayes, Cutter Consortium, Sourcing E-Mail Advisor, March 30, 2000.

• "Software Metrics: What do they really mean?," Ian S. Hayes, republished by Auerbach Publications, Handbook of IS Management, Fifth Edition, 1997.

Wireless

• "Improving the Auto Claims Process With Mobile Technologies," a private-labeled white paper.

• "Lighting A Fire Under Wireless Adoption," Ian S. Hayes, Cutter IT Journal, Vol. 15, No. 10, October 2002.

• "Business Process Improvement Through Wireless Technology: A How To Guide," appearing in Business Week's September 17, 2001 Supplement.

• "Upwardly Mobile: A Wireless Primer," Ian S. Hayes, Software Magazine, Aug/Sep 2001.

• "Now Playing at a Theater Near You: Wireless Applications," Ian S. Hayes, Cutter IT Journal (formerly American Programmer), Volume 4, Number 3, March 2001.

• "Opportunities: Advancing the Pharmaceutical Industry Through Mobile Applications," a private-labeled white paper.

• "Field Service -- Mobile Opportunities," a private-labeled white paper.

• "Wireless Computing," a private-labeled white paper.

• "MapInfo: Capitalizing on Wireless Location Awareness," a short piece on the importance of context providers, such as MapInfo, when leveraging wireless location-based technologies.

• "Wireless Location-Based Services: Finding Your Way Out of the Box," Ian S. Hayes, Cutter Consortium Business Technology Trends and Impacts Advisory Service, Vol. 2, No. 17, a short piece on developments in the wireless location-based services sector.  This article is available for purchase only through Cutter Consortium.

• Just Enough Wireless Computing, Ian S. Hayes, Upper Saddle River, NJ: Yourdon Press (Prentice Hall) 2002.

Business/IT

• "Managing and Modernizing Legacy Applications," Ian S. Hayes and Gerry Leitao.  Cutter Business-IT Strategies, Vol. 10, No. 5

• "Managing the Project Portfolio," Ian S. Hayes, Cutter IT Journal, April, 2003.  Active project portfolio management is a critical tool in achieving corporate objectives.

• "Ready or Not, Global Sourcing is in Your IT Future," Ian S. Hayes, Cutter IT Journal, November, 2002.  A look at how/why global sourcing is impacting, or will impact, your IT organization.

• "IT: In or Out," Ian S. Hayes, The Manufacturer, Vol. 2, No. 10, October 2002.  This article considers some of the drivers and benefits prompting manufacturing organizations to outsource IT in part or in whole.

• "Knowing Where You Stand," Ian S. Hayes, Cutter Consortium, Business-IT Strategies E-Mail Advisor, October 3, 2001.

• "Tightening the Belts," Ian S. Hayes, Software Magazine, Aug/Sep 2001.

• "Exploiting the Business Value of Advancing Technology," Ian S. Hayes, Cutter Consortium, Business-IT Strategies E-Mail Advisor, January 31, 2001.

• "IT Needs a New Image," Ian S. Hayes, Cutter Consortium, Business-IT Strategies E-Mail Advisor, December 20, 2000.

• "Alignment in Action: Lessons Learned in e-Business,"
  Ian S. Hayes, Cutter Consortium, Business-IT Alignment E-Mail Advisor, October 11, 2000.

• "Thriving in a Brave New World," Ian S. Hayes, published on www.clarity-consulting.com, June 2000.

• "The IT Evolution: From Implementor to Originator," Ian S. Hayes, Cutter Consortium Business/IT Strategies E-Mail Advisor, February 16, 2000.

• "Moving From Talk to Action," Ian S. Hayes, Advertising Supplement, Computerworld, February 2000.

• "Dealing With a New Reality: A CIO's Action Plan," Ian S. Hayes, Cutter IT Journal (formerly American Programmer), Volume 12, Number 8, August 1999.

Services

• "e-Services Strategy Shift," Ian S. Hayes, Software Magazine, Oct/Nov 2000.

• "What Makes a Great White Paper," Ian S. Hayes, published on www.clarity-consulting.com, October 2010.

• "The Deconstruction of the IT Services Market," Ian S. Hayes, Cutter Consortium, Sourcing E-Mail Advisor, February 17, 2000.

• "Professional Services & Your Application Integration Project," Ian S. Hayes, EAI Journal, May/June 1999.

e-Business

• "Optimizing the e-Supply Chain: The Final Frontier?," Ian S. Hayes, Software Magazine, June/July 2001.

• "A Virtual Workplace for Widely Dispersed Project Teams," Ian S. Hayes, Cutter Consortium, e-Project Management E-Mail Advisor, April 19, 2001.

• "Strategic Sourcing Through Reverse Auctions," a private-labeled white paper.

• "e-Procurement: The Platform for Corporate Purchasing," a private-labeled white paper.

• "Buying and Selling Through B2B Marketplaces," a private-labeled white paper.

• "Ringing in the E-year," Ian S. Hayes, Software Magazine, Dec/Jan 2001.

• "Alignment in Action: Lessons Learned in e-Business,"
  Ian S. Hayes, Cutter Consortium, Business-IT Alignment E-Mail Advisor, October 11, 2000.

• "Making Sense of the E-biz Buzz," Ian S. Hayes, Software Magazine, Jun/Jul 2000.

• "e-Business: Hype, Reality and Vision," Ian S. Hayes, Software Magazine, Apr/May 2000.

• "Seven Steps to e-Business Success," Ian S. Hayes, Software Magazine, Feb/Mar 2000.

• "The Business of e-Business," Ian S. Hayes, Advertising Supplement, Computerworld, September 1999.

Application Management

• "The Value of Business Software Maintenance," Ian S. Hayes, Application Development Trends, November 1996.

• "Application Management Emerges," Ian S. Hayes, Application Development Trends, August 1996.

• "Easy Maintenance Should be an Objective of New Application Design," Ian S. Hayes, Application Development Trends, November 1995.

• "Application Portfolios: How to Manage Software Assets for Best Return Rate," Ian S. Hayes, Application Development Trends, June 1995.

• "Redevelopment: Maintenance Workbenches Made Strides in Last Year," Ian S. Hayes, Application Development Trends, May 1995.

• "Packaging Application Management via Insourcing, Outsourcing," Ian S. Hayes, Application Development Trends, Volume 2, Number 3, March 1995.

• "Project Management: How It Can Improve the Maintenance Process," Ian S. Hayes, Application Development Trends, Volume 1, Number 10, October 1994.

• "Migrating Legacy Systems to Client/Server," Ian S. Hayes, Application Development Trends, September 1994.

• "Redevelopment Workbenches Free Programmers," Ian S. Hayes, Application Development Trends, Volume 1, Number 3, March 1994.

• "Taking Stock of Software," Ian S. Hayes, Computerworld, Volume 25, Number 35, September 2, 1991.

White Papers

Note: we have also written numerous additional white papers (by-lined and private labeled) for companies such as ArcStream Solutions, Computer Associates, Compuware, Intel, Intelligent Information Systems, Keane, Viasoft, Oblicore, Peregrine Systems, PowerSteering, PurchasePro, Reasoning, Softlab, Software Emancipation, Sterling Software, UpToDate, Wandel & Goltermann, and others.

• "Avoiding Seven Common Pitfalls of Service Level Agreements: Gaining Greater Value and Reducing Costs"

• "A Five Step Approach to Protecting and Optimizing Software Investments"

• "Improving the Auto Claims Process With Mobile Technologies"

• "Capturing the Benefits of a Mobile Sales Workbench"

• "Opportunities: Advancing the Pharmaceutical Industry Through Mobile Technologies"

• "Field Service -- Mobile Opportunities"

• "Wireless Computing"

• "Strategic Sourcing Through Reverse Auctions"

• "e-Procurement: The Platform for Corporate Purchasing"

• "Buying and Selling Through B2B Marketplaces"

• "The Agile/Legacy Paradox"

• "Top Ten Agile Myths for Executives"

• "Four Myths of Agile Development"

• "Enterprise Legacy Modernization (ELM): Compuware's Comprehensive Approach to Managing and Modernizing Legacy Applications"

• "Just Enough Agile: Understand the Principles of Agile Development From the Executive Viewpoint"

• "Managing and Modernizing Legacy Applications"

• "Better Quality through Collaboration"

• "A Practical Roadmap to Higher Quality"

• "Compuware Test Factory: Industrialized Delivery Solution for Global Outsourced Testing Services"

• "A Day in the Life of a Marketplace Seller"

• "A Day in the Life of a Marketplace Buyer"

• "Making the Case for Code Transformation"

• "Software Development Methodologies"

• "Understanding the Capability Maturity Model"

• "IT Performance Assessments"

• "Improving Operations in Healthcare Organizations through IT Outsourcing"

• "Outsourcing as a Means of Improving Process Maturity"

• "Program Management Offices"

• "Rapidly Improving Process Maturity by Moving Up the Capability Maturity Model (CMM)"

• "Transforming Information into Business Intelligence"

• "Customer Relationship Management"

• "Transitioning to Client Server"

• "Perspectives on Outsourcing and Insourcing"

• "From Application Builder to Application Manager"

• "Increasing Programmer Efficiency"

Reports

Note: These reports were published under contract for the Cutter Consortium. Full copies can be purchased directly from Cutter.

• "Using Tools to Manage Sourcing," Ian S. Hayes, Cutter Consortium Executive Report, Sourcing Advisory Service, Vol. 4, No. 2, 2003.  Read the summary

• "Getting the Most Out of Your IT Application and Project Investments," Ian S. Hayes, Cutter Consortium Executive Report, Business-IT Strategies Advisory Service, Vol. 5, No. 12, 2002.  Read the summary

• "Improving Customer Relationships Using Wireless Technology," Ian S. Hayes, Cutter Consortium Executive Report, Business-IT Strategies Advisory Service, Vol. 2, No. 2, 2002.  Read the summary

• "Maintaining Alignment When Outsourcing," Ian S. Hayes, Cutter Consortium Executive Report, Sourcing Advisory Service, Vol. 3, No. 1, 2002.  Read the summary

• "Alignment Through Learning," Ian S. Hayes, Cutter Consortium Executive Report, Business-IT Strategies Advisory Service, Vol. 4, No. 7, 2001.  Read the summary

• "Outsourcing Development," Ian S. Hayes, Cutter Consortium Executive Report, Sourcing Advisory Service, Vol. 2, No. 1, 2001.  Read the summary

• "Developing and Implementing a Core Competence-Based Strategy," Ian S. Hayes, Cutter Consortium Executive Report, Business-IT Strategies Advisory Service, Vol. 3, No. 11, 2000.  Read the summary

• "Planning and Managing Service Levels," Ian S. Hayes, Cutter Consortium Executive Report, Sourcing Advisory Service, Vol. 1, No. 8, 2000.  Read the summary

• "Creating Service Level Agreements," Ian S. Hayes, Cutter Consortium Executive Report, Sourcing Advisory Service, Vol. 1, No. 5, 2000.  Read the summary

• "Ensuring IT is e-Business Ready," Ian S. Hayes, Cutter Consortium Executive Report, Business-IT Strategies Advisory Service, Vol. 3, No. 4, 2000.  Read the summary

• "Making the Decision to Outsource," Ian S. Hayes, Cutter Consortium Executive Report, Sourcing Advisory Service, Vol. 1, No. 1, 2000.  Read the summary

Books

• Just Enough Wireless Computing, Ian S. Hayes, Upper Saddle River, NJ: Yourdon Press (Prentice Hall), 2002

• The Year 2000 Software Crisis: Challenge of the Century, William M. Ulrich and Ian S. Hayes, Upper Saddle River, NJ: Yourdon Press (Prentice Hall), 1997

• The Year 2000 Software Crisis: The Continuing Challenge, Ian S. Hayes and William M. Ulrich, Upper Saddle River, NJ: Yourdon Press (Prentice Hall), 1998

Conference Proceedings

We also make presentations at many types of conferences and public meetings.  Many of these presentations are reproduced in the conference proceedings, and may be available from the conference organizers.  We have participated at conferences and meetings sponsored by the Brainstorm Group, Cutter Consortium, Jupitermedia, InterMedia Group, xSP World & Channel Conference, Strategic Research Institute, Peregrine Systems, ABT, Computer Associates, Keane, NPCC, SPG, Union Bank of Switzerland, IDC, Young Presidents' Association and American Financial Services among others.