Your customers, prospects, partners and employees want timely, high quality content that delivers actionable insights. The challenge is producing it.
We address this challenge by offering marketing, sales and product/service management organizations the content services they need to build a successful business. And better yet, we are flexible, fast and affordable.
White Paper Creation
Whether you simply need a writer to produce a white paper on a specific topic using materials and/or expert access you provide or you want end-to-end assistance in creating the perfect topic, style and content to support a major marketing campaign, we can handle the project for you. This service delivers a complete, ready-to-use, topical white paper designed and written to support your marketing objectives and capture the attention of your target audience.
Custom Content Creation
We create custom content that lets you offer unique, valuable information to your selected audience. This service produces strong, well-communicated content to support almost any marketing and sales objective. Whether you need to support a new product launch, generate sales leads or reduce the backlog of customer case study requests, we can help. We can produce individual pieces or entire sets of matched collateral. Examples of custom content we've created for our clients include: articles, blog entries, brochures, case studies, fact sheets, presentations, proposals, research reports, sales guides, training materials, user manuals and web site copy.
Sometimes the compelling content you want is not easily available. It's locked in an expert's head; it's a customer's untold story; it's capturing a unique view of market trends; or providing objective, metrics-based proof points. Custom research is a core capability of Clarity Consulting. We have extensive experience executing research projects to capture and analyze critical information to empower executive decision-making. These same capabilities can deliver powerful data, statistics and insights to serve as a basis for white papers and other marketing materials. Proprietary and unique, this information grabs the attention of trade press, analysts and other industry influencers as well as your target audience. Our qualitative and quantitative research capabilities include interviewing, surveying, market analysis, topical and competitive research, process measurement, statistical and ROI modeling and metrics collection and analysis.
Content and Campaign Integration
Content can be the foundation for larger marketing initiatives. For instance, a white paper may serve as the "bait" to attract signups in a lead generation campaign. Additional value can be gained by extracting and repurposing portions of that white paper's content to compose the integrated components of that campaign. This service helps our clients design, implement and execute coordinated campaigns built around their content. A full campaign could include an industry perspective white paper, an executive summary, a press release, email marketing, associated web landing pages and marketing metrics to assess campaign performance. Sharing the same source and producing these components in one project saves time and cost and ensures consistent messaging throughout the campaign.