Our Differentiators

Companies have many choices when seeking custom content for their marketing and sales efforts. However, we strongly believe Clarity Consulting provides considerable advantages over the other options. Our breadth of knowledge and capabilities enables us to offer content development services that go far beyond those offered by freelance writers and marketing agencies.

Our key differentiators and their associated benefits include:

Writing Ability and Experience

Effective writing is a skill that requires considerable practice to hone. Having written well over 100 white papers for companies large and small including Keane, Intel, CA, Compuware, and Quest Software as well as three IT books and countless articles, guides, research reports and other marketing pieces, we have an extensive track record of successful performance. Read more about our experience and see examples.

Benefits: Fast, effective delivery of clear concise content to inform your audiences and achieve your marketing objectives

Marketing Expertise

Content generates the most value when designed expressly for the task at hand. We've managed marketing organizations, designed and executed marketing campaigns and participated in countless sales calls. We understand lead gen and nurturing, email and web marketing and the myriad of other activities you need to support with content.

Benefits: White papers and content optimized to your objectives and integrated with your planned campaigns

Research Capabilities

Gathering the data and resources to create compelling content can be quite a challenge for a marketing organization. At Clarity Consulting, we have the research and analytic capabilities to conduct interviews, surveys and market and technical research to capture insights and gather data to support your point of view and fuel content creation.

Benefits: Fresh and unique content that your audience will crave, adds credibility to your messages and makes your company stand out from your competition.

Technology Understanding

Non-technical writers need extra support to understand and get the technical details right. We have deep knowledge of numerous technology areas across a variety of industries. We can understand your CTO, chief architect and other subject matter experts and are able to translate their expertise into reader-friendly terminology.

Benefits: Rapid assimilation of the concepts behind your products/services, effective use of internal technical expert time and accurate portrayal of technical points within content deliverables