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We create custom content for IT solution providers.
Effective written materials are a critical success factor for any business endeavor. Companies need to offer their prospects and customers unique, current, value-adding information. Created and used properly, written content can enhance a company's credibility, differentiate it from its competitors, and build interest in its products and services. We create custom content that lets you offer unique, valuable information to your selected audience. We are adept at creating concise and compelling written content on a broad range of business and IT topics, targeted expressly for your audience. We have worked with solution providers, and covered topics, in these areas: B2B marketplaces, e-procurement, strategic sourcing, wireless computing, outsourcing/insourcing, e-business, supply chain, application integration, customer relationship management, data warehousing, healthcare, business/IT alignment, security, code re-engineering, Year 2000, Euro currency, code inspections, application maintenance and many more. Why Clarity Consulting? Our writers have superior writing skills combined with extensive working business and IT experience. They provide IT management consulting, research and analysis services for many types of clients in a variety of industries. They have an excellent grasp of the issues and concerns facing business and IT professionals. Relying on our extensive base of research, our consultants and writers analyze and synthesize complex information to:
All of our content is suitable for publishing on a web site or in print. Clients often brand the content as their own, or may choose to publish it under our by-line. Our content services are available on a subscription or project basis. We also can provide consulting assistance to help clarify product positioning, marketing objectives or selling strategies prior to creating any content. For samples of our writing, please visit our knowledge centers or refer to our complete publication list. Key Benefits
Within the IT industry, white papers have become a de facto standard for sales and marketing materials. A topical and well-written white paper is invaluable to sales and marketing efforts, providing value to its readers and bestowing credibility on a company, its products and services. White papers have many purposes, including: establishing authority on an important topic, creating awareness of an issue, introducing a product or service, providing data to support buying decisions, influencing buying criteria, increasing buyer urgency or differentiating a company from its competitors. Writing a truly good white paper is not an easy task. It takes a combination of planning, topic knowledge and strong writing skills. At Clarity Consulting, we have spent a decade producing highly successful white papers for leading IT product and service companies. We know what it takes to create a great white paper, and have the expertise to do so. To understand our philosophy about writing successful white papers, see our article What Makes a Good White Paper. Or check out a few recent white papers that we've written for our clients:
For a complete list of white papers that we have produced for our clients, please consult our Publications. INTERNET CONTENT While targeted marketing and technical materials have always been invaluable communication aids, the Internet offers brand new categories of content and written resources. The immediacy of the Internet, and the expectations of visitors, demand fresh and stimulating online content. We create content suitable for Web site publishing. We also offer a Content Refresh program to refresh and create new web content on a continuing basis for a fixed fee. Sample Projects These projects are just a small sampling of the white papers, methodologies and other written materials that we have created.
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