A fresh perspective. Independence, new ideas, objective data backed by the ability to see the big picture and the experience to create solutions that work.
Our consulting services combine our research, metrics, marketing and management strengths to create opportunities, solve issues, improve performance and turn ideas into business advantages.
We help our clients develop, validate, implement and measure the attainment of their business objectives at the corporate and organizational levels.
This service capitalizes on our full range of capabilities to serve as a sounding board and troubleshooter for CEOs and senior executives. We provide executives with fast, highly targeted research, analytics and an objective, external perspective to weigh strategy options, support M&A activities, validate internal proposals and strategies, address pressing issues and represent executive interests in key initiatives.
With extensive experience in working with businesses of all sizes, we provide the research, analytics, advice and hands-on effort to assess markets, react to competitors, develop business plans, support M&A activities and launch new ventures.
With a focus on improving IT business value delivery, we assess IT performance and provide strategies for enhancing business-IT alignment, optimizing application portfolios, strengthening governance, implementing measurement programs, and increasing effectiveness in areas such as maintenance, testing, support and sourcing.
Marketing and Sales Programs
Our marketing and sales services provide our clients with the strategies, tools, training and execution to more effectively promote their products and services, reach new markets, outflank competitors, win more deals and drive higher revenue.
Need to increase marketing effectiveness? We combine research and marketing expertise to develop marketing plans, create channel strategies, improve messaging, enhance lead generation and lead nurturing programs and devise measures for assessing marketing performance
Marketing Program Execution
Strategy is a good start, but we can also step in and make it happen. We collect and analyze market data, assess customer satisfaction, write marketing content such as brochures, white papers and press releases, create effective competitive knock-offs, deploy marketing automation, execute lead programs and perform a host of other essential marketing tasks. . We've even stepped in as acting VP of marketing when required.
Sales Training and Support
We help our clients arm their sales professionals with performance enhancing tools and knowledge. We develop sales aids such as ROI models, customer case studies, presentations, proposal templates and competitive "cheat sheets" and offer sales training on their effective use. Capitalizing on our ability to simplify complex technical topics, we help marketing and product/service management organizations develop and present sales training on product, competitive and market topics.
Product/Service Offering Development
Effective packaging changes a product or service from a concept to a marketable offering. Since our founding, we have helped many clients devise, plan, develop and package their products and services into highly successful offerings.
We work closely with product/service management organizations to evaluate the market environment, determine the features, pricing and other characteristics to meet market needs and create the product/service along plan with revenue assumptions and investment requirements.
Once conceived and developed, we help our clients develop the materials, processes and training needed to package the offering and bring it to market. This package can include sales tools and training, marketing materials and programs, product/service documentation, customer training and delivery methodologies.
Complex products/services often rely on methodologies to guide usage by customers and/or delivery by provider staff. We develop both lean and full methodologies, including their supporting examples, templates and metrics.
Process and Organizational Improvement
Performance is the sum of many complex factors and interactions; simple solutions are rarely effective. We specialize in complex situation analysis and improvement. Our approach assesses the current state of a process or organization, determines the desired end state, develops the series of actions needed to reach that state and establishes the measurements to monitor and manage performance going forward.
This service assesses, simplifies, documents and optimizes the performance of business and IT processes. We have consulted on IT, outsourcing, customer support, marketing and sourcing processes and even modeled the processes for an entire company.
When a project or program goes off track, this service can identify the causes and determine the best set of actions to turn the situation around. In addition to addressing internal projects, we assist both service providers and their clients in project turnarounds. We also analyze project portfolios to help program management offices optimize constrained project resources, increase project delivery ROI, and better meet corporate objectives.
Organizational performance improvement assesses people, process and technology issues to identify the best options to achieve organizational goals. We help turn around troubled organizations, optimize the performance of functioning groups and provide executive assessments of employee satisfaction.
Now commonplace business strategy, outsourcing is a continually evolving practice with significant legal, performance and cultural nuances. Whether evaluating sourcing options, selecting candidate functions, establishing or improving service levels, or optimizing a sourcing relationship, Clarity Consulting can help. With experience in onshore, nearshore, offshore and managed services, we work with outsourcing service customers, providers and supporting software vendors to create successful engagements.
For companies implementing outsourcing, this service helps establish the foundation for a successful engagement in any or all of the following areas: determining the best functions/projects to outsource to achieve corporate objectives, choosing the optimal sourcing model/location, developing the engagement RFP, and evaluating/selecting the right outsourcing provider.
Service Level Management
We have extensive experience in helping organizations develop effective statements of work (SOWs) and service level agreements (SLAs). These documents are essential for outsourcing governance and are the basis for valuating outsourcing performance. More information on our service level services can be found here. For organizations seeking to automate their outsourcing governance, we have also worked with providers of outsourcing performance management and reporting solutions.
All too often, outsourcing engagements fail to meet their participants' performance and benefit expectations. Likewise, organizational differences, misalignment of objectives and cultural nuances can strain relationships and cause suboptimal performance. Similar to Process and Organizational Performance services, and relying on extensive experience on both sides of sourcing relationships, we evaluate sourcing engagements and develop strategies for resolving relationship issues and improving their performance.
Clients with more targeted needs may want to consider the offerings from our other core service areas. Highly complementary to our consulting services, any of these offerings can be included in an overall consulting solution or contracted on a standalone basis.
Research - use research to capture insights on your market, customers, competition, best practices, latest technologies and other areas as a basis for your strategy and performance improvement efforts
Metrics - implement metrics to establish performance baselines and measure the impact of improvements on achieving your business objectives
Marketing - support your business strategies by capturing the attention of your target audience with powerful, well-communicated reports, presentations, articles and white papers